Plans for those wanting to start or scale their Marketing and Sales strategy


Take the first steps, capture and engage contacts with ease

  • Unlimited Email sending Unlimited Email sending available in all plans up to 100,000 contacts. For plans above 100,000 contacts, check limits in the comparative table above.
  • Email Sequences Create automatic email sequences
  • Landing Pages and Pop-ups Capture your leads’ contact information with personalized offer pages and pop-ups
  • Import Contacts Import lists of contacts to communicate with them via email
  • WhatsApp button Insert a WhatsApp button on your website, respond to your visitors faster and capture their contact information.
  • Integrations

Special price*
from R$ 29 to
R$ 19 /month
for the first three months
For up to 1000 contacts
No lock-in contract See the Pro Plan for bases of more than 100,000 contacts

Free for the first 10 days. You don’t need to register a credit card.


Attract a larger audience and get a unified view of your results

  • Light Plan features, plus:
  • Social Media Posts
  • Search Engine Optimization (SEO) Monitor the ranking of your website or blog in search engines for the main keywords of your business.
  • Funnel and Channel Analysis Analyze the results of your marketing campaigns in a unified way, and understand which channel brings the most visits, leads and customers.

R$ 399 /month
For up to 5000 contacts
No lock-in contract See the Pro Plan for bases of more than 100,000 contacts

Free for the first 10 days. You don’t need to register a credit card.

Pro Most Popular

Scale your operation and results with marketing automation

  • Basic Plan features, plus:
  • Advanced Automation Create an automatic sequence of actions based on the information of your contacts, save time and deliver the right message at the right time.
  • +180 Segmentation criteria Create specific segmentations based on your contacts’ data, lead scoring, page visits, automated workflows and much more.
  • Automatic Qualification of Contacts Score the actions that leads perform on your site, automated workflows and emails, and approach only the contacts that are most prepared for the sale.

Count on the support of our specialists to help you achieve results at every stage of your journey in the Pro Plan. Learn more

R$ 799 /month
For up to 5000 contacts
annual contract
+ personalized onboarding
(R$ 1.890) The onboarding service is required when subscribing to the Pro Plan, and has a one-off cost of R$ 1.890. After subscribing, one of our specialists will support you in planning and enabling your marketing strategy, according to your company’s goal.
For bases with more than 100,000 contacts Talk to Sales

Insert the number of contacts in your base:
View full feature comparison + Close full feature comparison -

For bases with more than 100,000 contacts, Talk to Sales.

Light from R$ 29 to

R$ 19 /month See the Pro Plan


R$ 399 /month See the Pro Plan

Pro Most Popular

R$ 799 /month Talk to Sales

Package comparison

Light Basic Pro Enterprise
Maximum number of registered contacts in the base Up to 1.000 contacts Up to 5.000 contacts Up to 5.000 contacts Up to 5.000 contacts
Maximum number of email sends per month: Unlimited¹ Up to 4.000 /month Unlimited¹ Up to 20.000 /month Unlimited¹ Up to 37.500 /month Unlimited¹ Up to 50.000 /month

Attract visitors

Keywords dashboard by SEMRush Up to 100 keywords Up to 200 keywords Up to 500 keywords
Webpage optimization
Post calendar and scheduling
Growth metrics

Lead Conversion

Landing Page builder and manager
Form builder
Custom fields
Custom WhatsApp button
Smart forms
Landing Pages A/B Testing

Lead Management

Lead Base
Lead Segmentation Simple Simple
Lead Scoring
Lead Tracking

Email Marketing

Drag&drop editor and email campaign manager
Email templates
Lead Engagement
E-mail A/B Testing


Marketing Automation Basic Basic Complete Complete
Workflow limit Up to 5 workflows Up to 5 workflows Unlimited Unlimited
Output Integrations
API for integrations
Request limit 120 / minute 120 / minute 120 / minute 500 / minute


Daily and weekly reports
Visitor, lead and customer charts
Traffic sources and conversions charts
Most visited pages


Success Plans


Visitor history storage time 12 months 30 months
Number of Lead Tracking events stored per month 25× contact database limit 60× contact database limit


Number of registered users 3 (no profiles) 5 (no profiles) 15 Unlimited
Dedicated IP address Applicable fee Applicable fee Applicable fee Applicable fee
Gabriel Folis, Customer Success Specialist

We care about your results:

  • Personalized Onboarding:
    Need to boost your results quickly? When subscribing to the Pro plan, an implementation specialist will support you in planning your strategy so that you can take full advantage of the tool, achieve your first results faster and are empowered to carry out actions with more confidence.
  • Team of Specialists:
    We know that continuous support is important. Therefore, after this initial period, you can count on our team of customer success specialists to follow-up and support the optimization of your strategy with RD Station Marketing, so you continue to generate results in every phase of your journey, gaining more independence along the way.
  • Technical Support:
    And if you still need help, you can always use our support channels in Portuguese, Spanish and English, with a 97% satisfaction rate among our customers.
Learn More

Integrate your account with the main tools in the market in just a few clicks

Connect RD Station with more than 100 solutions for CRM, payment, social media, e-commerce and more.

  • WhatsApp
  • Salesforce
  • Google
  • Facebook
  • Hotmart
  • Wordpress
  • DataCRM
  • Sirena
  • Pipedrive
  • WooCommerce
  • Shopify
  • Zapier

More than 20,000 companies generating results with RD Station Marketing

RD Station has become essential to our Inbound Marketing operation. The results achieved by our team are increasingly represented in the revenue generation of the company, which previously operated only in traditional acquisition channels.

Cristiane Gontijo Marketing Coordinator - Somos Educação

See our success stories →
Selo de líder de categoria no site B2B Stack em 2019

The highest rated platform in the Brazilian market.


Is there a minimum contract period?

O período de contrato depende do plano. Nos planos Light e Basic, não há tempo mínimo de contrato. Nos planos Pro e Enterprise, período mínimo de contrato é de 12 meses, podendo ser prorrogado por prazo indeterminado após o término desse período. Esse período foi determinado com base na experiência de nossos clientes: ao contratar nosso serviço por um ano, eles são mais bem sucedidos no longo prazo. Como nosso compromisso é com o seu sucesso, esse período mínimo é necessário. Nos planos Pro e Enterpise, a rescisão do contrato dentro do primeiro ano implica o pagamento de multa.

As these plans are designed for bigger companies and contain more advanced features, our implementation package is designed to help your company start using the tool with a focus on your main goal right from the beginning. The implementation period covers initial setup of the platform, integrations with other systems, establishing a strategy, use of available features, etc. Thus, you and your team will be capable of using the tool to its full potential to generate results and achieve a greater return on investment.

Como funciona, qual a duração e o que posso esperar ao final da implementação nos planos Pro e Enterprise?

One of our consultants will give you technical and strategic support in accordance with the best practices in your market segment. Meetings will occur online and are prescheduled. The total length of the implementation is 4 weeks.

Following the implementation phase, you'll be able to use RD Station Marketing's main features with ease, giving you the confidence to plan, execute and track the results of your company's Digital Marketing campaigns. Note: The project's success is a direct result of how much time you spend carrying out the activities recommended by your consultant.

How is the cost of implementation calculated for Pro and Enterprise plans?

We know that not all companies have the same needs. Therefore, the price is calculated depending on the plan subscription, project complexity, number of consulting hours required and level of expertise of the implementation consultant assigned to you.

Who will be my implementation consultant? Will the implementation consultant create my campaigns?

Nos planos Pro e Enterprise, o consultor que irá orientar você durante a implementação é especialista em RD Station Marketing, com experiência na condução de projetos de Marketing Digital para diversos segmentos e treinado pela RD para orientar você na conquista de resultados.

Please note that RD Station will not perform any operational activities, such as configuring settings, creating Landing Pages or producing content. The role of our consultants is to help you make the most out of the tool.

Will I have any other support in addition to the help of a consultant?

Nos planos Pro e Enterprise, o consultor será seu apoio estratégico e você tambem poderá resolver questões com nosso suporte via chat online. Em todos os planos você poderá contar com a nossa Central de Ajuda para resolver possíveis problemas técnicos. Além disso, nossa Equipe de Suporte (conhecida como uma das melhores do Brasil) também realiza atendimento por email para ajudar você com eventuais dúvidas.

How much time do I need to dedicate to using the tool?

It depends on your chosen plan, as some contain more features than others. We recommend you spend at least 10 hours per week (2 hours per day) using the tool. However, it's important to remember that your results are directly proportional to your commitment to the project.

Can I add users to my account?

Yes. You can add up to 3 users in the Light plan, 7 users in the Basic plan, 15 users in the Pro plan, and unlimited users in the Enterprise plan.

How can I upgrade my plan?

Upgrading from the Light to the Basic plan is easy and you can do it yourself in the tool. To switch from the Light or Basic plans to a Premium plan (Pro or Enterprise), you will need to contact one of our sales consultants. If you want to upgrade from the Pro to the Enterprise plan, just talk to your account manager.

What are the accepted methods of payment?

RD Station Marketing subscription fees can be paid in Brazilian reais (BRL) by international credit card. All transactions are secure.

What are Leads/Contacts?

A Contact (or Lead) is basically any person included in your RD Station Marketing database. A contact is identified by their email address and other information they provide when filling out a form on your website or when you import an email list into RD Station Marketing.

What happens if I exceed the maximum number of leads/contacts allowed in my plan?

As the size of your RD Station Marketing lead base increases, the change in price and number of contacts on your next bill will be made automatically, according to the predefined levels shown in the table on this page. Don't worry, you won't be caught by surprise: RD Station Marketing sends you an alert whenever you exceed the maximum number of contacts included in your initial subscription. This way, you'll always stay up to date.

How does the free trial work?

Você pode realizar um teste do RD Station Marketing durante 10 dias, e não haverá nenhum tipo de cobrança neste período. Não solicitamos cadastro de cartão de crédito e não cobramos automaticamente após a semana de teste. Se ao final do teste você quiser contratar o RD Station Marketing, poderá fazer isso de duas formas, dependendo do plano: Planos Light e Basic você mesmo contrata online, e os planos Pro e Enterprise através de um de nossos vendedores, que ajudarão você a escolher o plano ideal para sua empresa.

What if I have any questions while using RD Station Marketing?

Don't worry! You can always count on our support team to answer any questions you may have within 24 hours, regardless of the plan you subscribe to. You can also search our Help Center to find the answers to your questions or learn more by reading the RD Station Marketing blog. In the Pro and Enterprise plans, you can always count on your Account Manager to answer any questions you may have.

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