Implementation: Relationship by E-mail

It corresponds to the 2nd Success Milestone of the RD Station “Growth Machine” methodology.

Recommended For:

Companies that already have a database with at least 200 valid contacts and want to start a relationship strategy by Email Marketing.

Project duration:

4 weeks

Expected results:

  • Database upload to RD Station Marketing;
  • To send an Email Marketing campaign;
  • To reach rates that are compatible with the best market practices (Minimum of 60 contacts, 15% opening, 2% click, 95% delivery, >0.1% spam and >1% Cancellation);
  • Evaluate who opened and clicked in the Email Marketing campaign;
  • Define a calendar for the next emails.

Investment:

Customer engagement needed for the project:

  • One person responsible for monitoring the implementation and training phase;
  • One person responsible for running the tasks during the implementation and training phase;
  • One person responsible for technical setups during the implementation.